CES Day One

As big shows go, the opening days of CES 2012 went well for Syncbak. Our long first day is behind us and now the work begins to see everybody we didn’t see yesterday.

We’re over at the Sands Convention Center, booth 73108. If you’re here in Vegas and want to experience LIVE mobile OTT, you can see that in our booth. If you’d like to see our authentication technology and social networking hooks cranking away, you can see all that, too.

For Syncbak, this year’s CES will mark the time we went from building, deploying and testing our technology to the time we made it commercially available. Over the coming weeks users in several markets will experience LIVE mobile OTT. I was only asked once yesterday what the “value proposition” was and, as it turns out, that guy was only in our booth to get a free mint.

TV belongs on all devices and in consumers’ hands. Even Time magazine says so (see “Control Freaks”, Harry McCracken, January 9, 2012) and that means mainstream America is thinking about TV on all devices, not just the early adopters.

Here’s my big prediction for 2012: mobile OTT is going to follow the same trajectory as cable and satellite did once they started carrying broadcast televison. Adoption exploded. Mobile DTV is another important step in making sure each new platform “extends the reach of broadcast” television. I see our mobile OTT mission as much the same…a way to make sure free TV is available on all devices.

On to day 2.